Apartment Rental Website with Seamless Booking Sync and SEO-Focused Content
Client:
Bigcitystay
Category:
SEO, Web Disign, Marketing
Website:
bigcitystay.com
Project Overview
We created a content-rich website for Big City Stay, a company managing short-term rental properties in London’s most prestigious neighborhoods. The primary goal was to combine deep property presentation with seamless reservation flow and ensure high performance in organic search for location-based queries.
What We Did
- Structured the site around high-intent search terms with SEO-friendly content for each apartment.
- Integrated two-way synchronization with the eviivo.com booking system, ensuring real-time availability across all platforms.
- Populated property pages with curated, well-organized information sourced from top platforms like Booking.com and Airbnb.
- Implemented full image optimization (WebP/AVIF), caching, and script/style minification for high loading speed.
- Configured Google Analytics, Search Console, and submitted a clean XML sitemap for fast indexing and performance monitoring.
- Migrated all existing pages from the old version of the site with clean redirects to preserve SEO value and prevent dead links.
Client Results
- Real-time booking sync prevented overbooking across platforms.
- Improved rankings for key rental-related searches in competitive London zones.
- Enhanced direct bookings and reduced dependence on external marketplaces.
- Fully mobile-optimized layout tailored for international users.
- Easier management of listings through a centralized backend.
