Digital Advertising Strategy
Tactical advice for building, monitoring, and adjusting ad campaigns that align with business goals and deliver measurable results.
How to Tell if Your Google Ads Are Actually Working
Reading Time: 3:16 min
Google Ads Performance: Surface Wins vs. Real Outcomes Vanity metrics vs. outcomes – impressions and clicks don’t mean results. Launching a Google Ads campaign often brings an initial thrill: impressions…