Google Ads Performance
Insights and practical guidance for evaluating the effectiveness of your Google Ads campaigns using key performance indicators and conversion metrics.

Kos Dobrokhotov|18-June-2025
How to Tell if Your Google Ads Are Actually Working
Reading Time: 3:16 min
Google Ads Performance: Surface Wins vs. Real Outcomes Vanity metrics vs. outcomes – impressions and clicks don’t mean results. Launching a Google Ads campaign often brings an initial thrill: impressions…