Curtain Studio Website with Smart SEO & Traffic-Based Contact Tracking

Client:

Liroutchi

SEO, Web Disign, Marketing

Website:

rideauxetstores.com

Project Overview

We built a high-performing website for LIROUTCHI, a curtain design studio based in Montreal. The goal was to create not just a bilingual showcase, but a smart lead-generation tool — one that adapts content to each audience and tracks every incoming visit across marketing channels.

What We Did

Our first step was to conduct a full-scale SEO audit and keyword analysis. From over 100,000 keywords, we filtered down to around 20,000 top-performing phrases. These keywords formed the structure of the entire site — page titles, content blocks, and navigation — all separated by language.

Both the English and French versions were written independently using native keyword sets. This was not a literal translation, but a localization built around how real users search in each language.

To measure ad performance and visitor intent, we implemented dynamic contact replacement, where phone numbers and forms automatically change based on the source of traffic (e.g. Google Ads, organic search, or social).

On the technical side, we ensured fast loading, WebP/AVIF image optimization, script minification, proper caching, and clean redirects from the old site to preserve Google indexing. Google Analytics and Search Console were fully integrated for long-term performance monitoring.

Client Results

A fully measurable and conversion-optimized platform — not just an online brochure.
Equal visibility in both English and French markets across Quebec.
Strong SEO positioning thanks to keyword-specific page architecture.
Clear ROI tracking from ad campaigns through dynamic contact switching.
A faster, cleaner user experience that converts more visitors into leads.