Google Ad Grants Management in Montreal and Worldwide –
$10,000 a Month of Free Google Ads for Nonprofits
What Google Ad Grants Is and Who Qualifies
$10,000 a Month in Search Ads
You Do Not Pay Google
Who Qualifies: Charities and Nonprofits
Who Does Not Qualify
Our Fee Is Not Paid From the Grant
The Account Belongs to You
Google Ad Grants Management Plans and What Each One Includes
A flat monthly fee, shown here because you should not have to ask for it. Ad Grants lives or dies on the page an ad leads to, so page work comes free with a 3-month plan, and more of it with a 6-month plan. Ads in English and French, the live Looker Studio dashboard and monitoring of the grant rules are in all three.
Essential
Best for: an organization with one clear cause and one main audience.
Up to 3 campaigns
2 sitelinks, the minimum Google requires
1–2 conversions tracked
Improvements to 2 existing pages (4 on a 6-month plan)
Free pages: how it works
Page work is free with a 3-month plan, and you get more of it with a 6-month plan. If you end the plan early, the pages already built are billed at our regular rates.
WordPress sites only. If your site runs on something else, we look at what it is built on and agree what is possible.1 new landing page on a 6-month plan
Free pages: how it works
Page work is free with a 3-month plan, and you get more of it with a 6-month plan. If you end the plan early, the pages already built are billed at our regular rates.
WordPress sites only. If your site runs on something else, we look at what it is built on and agree what is possible.Ads in English and French
Live Looker Studio dashboard
Monitoring of the grant rules
Strategy call every 3 months
Growth
Best for: an organization with several programs that need their own ads.
Up to 6 campaigns
4 or more sitelinks
Up to 4 conversions tracked
Improvements to 4 existing pages (6 on a 6-month plan)
Free pages: how it works
Page work is free with a 3-month plan, and you get more of it with a 6-month plan. If you end the plan early, the pages already built are billed at our regular rates.
WordPress sites only. If your site runs on something else, we look at what it is built on and agree what is possible.1 new landing page (2 on a 6-month plan)
Free pages: how it works
Page work is free with a 3-month plan, and you get more of it with a 6-month plan. If you end the plan early, the pages already built are billed at our regular rates.
WordPress sites only. If your site runs on something else, we look at what it is built on and agree what is possible.Ads in English and French
Live Looker Studio dashboard
Monitoring of the grant rules
Strategy call every month
Impact
Best for: a larger organization that wants the account tested and improved every month.
Everything in Growth, plus:
Campaigns: as many as you need, agreed with you
Up to 1 new landing page a month, as needed
Free pages: how it works
Page work is free with a 3-month plan, and you get more of it with a 6-month plan. If you end the plan early, the pages already built are billed at our regular rates.
WordPress sites only. If your site runs on something else, we look at what it is built on and agree what is possible.A/B tests of your ads every month
A plan for the next quarter at the monthly call
What Is Included in the Google Ad Grants Setup
Setup is free on a 3-month plan. On a month-to-month plan it costs $350 once. Six things it covers:
The application — we prepare and submit your application to the Google Ad Grants program.
Status check with Goodstack — Google verifies your organization’s status through Goodstack, usually in 3–5 business days.
The ad account — opened under your organization’s name, with the grant connected.
Conversion tracking — set up before any ad runs. Google requires at least one conversion a month, so we decide with you what counts: a donation, a volunteer form, a call-back request.
Sitelinks — the extra links under your ad. Google requires at least two; we add them at the start.
Campaigns in English and French — built around your programs, with ads written in both languages.
How We Keep Your Google Ad Grant Active
Getting the grant is one step. Keeping it is the work. Google sets rules for the account and can deactivate an account that breaks them. The rules in plain language, and what we do about each:
5% click-through rate, every month
Google wants at least 5 of every 100 views of your ads to end in a click, counted across the whole account, not per keyword. Two months in a row below 5% can lead Google to temporarily deactivate it. We watch the number, so you do not find out from a Google email.
At least one conversion a month
Google needs to see that the ads lead somewhere: a form, a donation, a signup. Tracking is set up before launch and checked so it keeps counting.
Bids aimed at conversions
Campaigns must use bidding built for conversions, such as Maximize conversions. We set them up this way from the start.
At least two sitelinks
The extra links under your ad. The Essential plan has two, the minimum. Growth and Impact have four or more.
Precise geography
The ads must be aimed at the places you actually serve. We set the target areas with you, not “the whole world” by default.
How Long Google Ad Grants Takes: From Application to First Impressions
Usually 2–4 weeks from application to the first impressions. Most of that time is Google reviewing your application, not us working. We build the campaigns while we wait, so they are ready the day the account opens.
A free call
We look at your organization, your programs and your site, and tell you plainly whether the grant makes sense for you.
Application and status check
We submit the application. Google’s check of your organization through Goodstack takes 3–5 business days, sometimes up to 14.
Google’s review
Google reviews your application to Ad Grants, which usually takes about 3 business days. After approval, the invitation to the account can take up to 3 more days.
We build while you wait
Conversions, sitelinks and campaigns in English and French are prepared during the review, so no time is lost.
First impressions and a live dashboard
The ads start to appear. You see impressions, clicks and results in the Looker Studio dashboard from the first day.
How Long Google Ad Grants Takes: From Application to First Impressions
Usually 2–4 weeks from application to the first impressions. Most of that time is Google reviewing your application, not us working. We build the campaigns while we wait, so they are ready the day the account opens.
A free call
We look at your organization, your programs and your site, and tell you plainly whether the grant makes sense for you.
Application and status check
We submit the application. Google’s check of your organization through Goodstack takes 3–5 business days, sometimes up to 14.
Google’s review
Google reviews your application to Ad Grants, which usually takes about 3 business days. After approval, the invitation to the account can take up to 3 more days.
We build while you wait
Conversions, sitelinks and campaigns in English and French are prepared during the review, so no time is lost.
First impressions and a live dashboard
The ads start to appear. You see impressions, clicks and results in the Looker Studio dashboard from the first day.
A Gift From Us: Know Which Campaign Brought Each Form Submission
Most organizations can see that a form came in. What they cannot see is which campaign brought it. Three things fix that:
A live Looker Studio dashboard
Impressions, clicks and results in one place, any day you open it. Not a PDF that arrives once a month.
Other platforms: GA4 or Tag Manager
Site not on WordPress? We set up standard tracking through GA4 or Google Tag Manager.
Our tracking plugin, free on WordPress
Our gift: installed at no cost, it shows which campaign each form submission came from. Not a default WordPress feature.
Already Have Google Ad Grants? Six Questions to Check Your Account
Answer these about your own account. Cannot answer one of them? That gap is the thing to look at first, and we go through it with you on the call. If the account has been deactivated, bring it along too.
Is your account’s click-through rate below 5%? If it has been below for two months running, Google can deactivate the account.
Are conversions being counted? Google requires at least one a month, and without tracking you cannot tell what the ads do.
Does one keyword spend most of the budget? That can mean the ads work for one narrow search, and the rest of your cause is invisible.
Do you have at least two sitelinks? Google requires them.
Is the geography precise? Ads should target the places you serve, not an entire country by default.
Who owns the account? It should be your organization, not an agency login.
Who Runs Your Google Ad Grants Account
You work with a specialist at a Google Partner agency, not a ticket queue.
A Google Partner agency
3MY is an official Google Partner, a status Google re-checks every day against real account performance.
A specialist with 15 years
One specialist with 15 years in Google Ads runs your account. We run ads for law firms, a clinic, a fence manufacturer and an event company, and Ad Grants works by the same logic: searches, conversions, ads that answer the question.
English and French
Ads in both languages are in every plan. We are in Montreal and work with organizations across Canada and the US.
What We Do Not Promise About Google Ad Grants
Some agencies promise approval or no risk of suspension. We do not, and here is why.
We cannot promise approval. Google decides on applications. We prepare the application properly and handle the process, but the decision belongs to Google.
We cannot promise you will never lose the grant. Google can deactivate an account that breaks the program rules, sometimes without notice. We monitor the rules in every plan, but we cannot remove the risk.
We cannot promise a 5% CTR. It is Google’s condition, not a result anyone can guarantee. We keep the account working toward it and watch the number.
We cannot promise you will use all $10,000. It depends on how many people search for your cause, and no one can create searches that do not exist.
Straight answers
Google Ad Grants Management FAQ
In Canada, registered charities and federal or provincial nonprofits; in the US, organizations with 501(c)(3) status. Government bodies, hospitals and health care organizations, schools and universities do not qualify, but their foundations can. Google decides every application.
No. There is no minimum spend, and unused money does not carry over to the next month.
A 3-month plan gets you free setup and the free page work in your plan; a 6-month plan gets you more pages. Month-to-month works too: setup is then $350 once. If you end the plan early, the pages we have already built are billed at our regular rates, and the same $350 applies to setup. If you go, the account, its history and the pages stay with you.
A group of related services or programs. Volunteering is one campaign, donations are a second, services for families a third. So the campaign count in each plan goes further than it first looks.
No. The grant can only be spent on Google ads, not on an agency. Our fee is paid from your organization’s funds.
Yes. We start with the six questions above and look at what is working before changing anything.
Bring it to the call. We look at what Google flagged and tell you what can be done. We cannot promise a result.
They are for WordPress sites, where we do the work ourselves. If your site runs on something else, we look at what it is built on and agree what we can do. Tracking itself we can always set up, through GA4 or Google Tag Manager.
No. Ad Grants covers text ads on Google Search only.
Yes. We work with organizations across Canada and the US.
Usually 2–4 weeks from application to the first impressions. Most of it is Google’s review: the Goodstack status check takes 3–5 business days, sometimes up to 14, and Ad Grants about 3 more. We build the campaigns while we wait.
Find Out If Your Organization Qualifies for $10,000 a Month
Book a free call. We look at your organization and your site, tell you whether the grant makes sense and what the first months would look like. If you already have an account, or had one that was deactivated, bring it along.
Contact us and we’ll tell you everything you need to know!
Other Services That Work Alongside Google Ad Grants
SEO Services
Facebook & Instagram Ads
Website Development
