Bilingual Fencing Company Website: SEO Migration, Lead Tracking & Content Marketing
Website:
lescloturesduratech.com
Client:
Les Clôtures Duratech
Project Overview
We migrated the client’s website from a restrictive, subscription-based template builder to a flexible, scalable WordPress platform. The main goal was to eliminate ongoing monthly platform fees while building a robust foundation for SEO, bilingual audience reach, and lead generation.
The website is no longer just a digital business card; it’s an active marketing tool designed to educate clients, capture leads, and precisely track advertising ROI.
Core Solutions Implemented:
- Platform Migration & SEO Preservation: We smoothly transitioned the website to WordPress. To ensure zero drop in existing search traffic, we carefully mapped and configured 301 redirects from old URLs to the new, optimized pages.
- Bilingual Architecture: The site was rebuilt to fully support both French and English-speaking audiences (the old website was only in French). We created dedicated, SEO-optimized landing pages for the company's core fencing services to improve local search visibility.
- Advanced Lead Source Tracking: We installed a custom plugin to accurately trace every incoming inquiry. The client can now instantly see if a lead came from Google Ads, Organic Search, AI Search, Direct Traffic, or Meta.
- Omnichannel Content Marketing: We launched a bilingual SEO blog to answer common customer questions and establish the company as an industry expert. We also repurpose this content into social media announcements (including Facebook Stories) to drive continuous engagement.
What We Did
Migration & Design
- Migrated the website from a limited website builder to a fully owned, scalable WordPress platform.
- Designed a clear, user-friendly interface that highlights fence types and services effectively.
- Configured a seamless bilingual structure (FR/EN) using WPML.
SEO & Content Marketing
- Developed a strong SEO structure with targeted copy for core service pages.
- Implemented a comprehensive redirect strategy to protect existing backlinks and search rankings.
- Created an expert bilingual blog (covering materials, installation steps, and tips).
- Managed content distribution by transforming blog posts into engaging social media updates and Facebook Stories.
Analytics & Lead Tracking
- Integrated a custom WordPress tracking system to capture the exact origin of every lead.
- Configured multi-channel attribution (Google Ads, Meta, Organic, AI, Direct) to help the client evaluate their marketing efforts.
Client Results
- Total Platform Ownership: The client broke free from limited template systems and monthly builder fees, gaining a flexible WordPress site ready for scaling.
- Broader Market Reach: The localized French and English structure allows the company to capture a significantly wider demographic.
- Data-Driven Marketing: With the custom lead tracker, the client now understands exactly which marketing channels (Ads, SEO, or Socials) generate real revenue, allowing for smarter ad budget allocation.
- Increased Organic & Social Traffic: The active SEO blog, combined with synchronized social media promotion, continuously attracts new visitors and answers client questions before they even pick up the phone.
- Seamless Transition: The URL redirect strategy successfully connected outdated links to highly relevant new content, preserving the domain's hard-earned SEO authority.
