Case study · Funtoria · Brossard, QC

A Halloween adventure that sells its own tickets

For a new family attraction in Greater Montreal we built the whole launch: a bilingual website that feels like the show, online booking with QR tickets, a door scanner for staff, sales and accounting reports, and three social media accounts ready for advertising.

Website FR/ENOnline bookingQR tickets Door scannerEventbrite syncDaily sales reports Ad performance trackingAccounting reportsFacebook · Instagram · TikTok
Live since September 2026 · Christmas season next
Children gathered around the witch's smoking cauldron at Funtoria
A little fairy and a young witch on the red carpet in front of the enchanted castle
Children in costume with the giant pumpkin character
4 programssessions every Friday, Saturday & Sunday
The client

A brand-new attraction with weeks, not months, to launch

Funtoria is a family Halloween experience inside Mail Champlain in Brossard: a 45-minute enchanted quest for kids aged 2 to 12, plus a bubble show, a magic show or a lightning show.

The owners had the decor, the actors and the date. They didn't have a website, a way to sell timed tickets, or anyone to check those tickets at the door.

70guests per session, so every spot counts
2languages, French and English, from day one
2places to buy: the website and Eventbrite
1button for door staff to learn
Parents should book a time in a minute, from a phone
Family rules (one adult free with each child) applied automatically
No overselling, even when two people buy the last spots at once
Staff with no training should handle the door on a busy Saturday
What parents get

Booking that takes a minute, tickets that just work

Most families buy from their phone, often the same week. Every step is built for that moment.

October 16–18
Fri5:006:007:00
Sat10:0011:302:00
Sun10:0012:002:00
OpenFew leftSold out

See the week, pick a time

A weekly calendar shows every session, which show it includes, and when spots are running low or sold out. One tap opens checkout.

Your tickets
Child ×2$79.90
Adult ×2Free
Under 2 ×1Free
Total + tax$91.87
Pay

Family pricing, no math

One adult comes free with each child, a family pack covers three kids, toddlers enter free. The checkout applies the rules by itself.

Adult
Child
Child

A QR code for every person

Tickets arrive by email right after payment, one QR per guest. Dad is late from parking? He walks in on his own ticket.

5:00
Friday, October 16
✦Funtorianow
See you tomorrow at 11:30!

Mail Champlain, door 2 · your 4 QR tickets inside

A reminder the day before

At 5 p.m. the evening before, each family gets the address, the right door and their tickets again. Fewer lost guests, fewer calls.

Booked10:00Missed
→
Moved to11:30New tickets sent ✓

Running late? Move, don't lose

Tickets aren't refundable, but they're movable. A late family is moved to the next session at the door, with new tickets sent on the spot.

FRBillet 2 sur 3Enfant · samedi 11 h 30
ENTicket 2 of 3Child · Saturday 11:30 am

Their language, everywhere

Booked in English? The checkout, the emails and the reminder all follow. Booked in French, everything stays French.

Funtoria weekly booking calendar showing available, limited and sold-out Halloween sessions

The booking calendar on funtoria.ca: each colour is a different show, and every session shows if it's open, almost full or sold out.

Ticket checkNatalia · Log out
11:30 · Magical Quest + Bubble Show48 people of 70Inside 41 · expected 7
Ticket code, e.g. 33-2-D307G3ETCheck
Try the scanner:
What the team gets

Everything to run a busy weekend, and to know how it went

A door scanner anyone can use

Any phone becomes a scanner. Green means come in, red explains why not. One button lets the whole family in.

Walk-in sales at the door

Families without tickets buy on the spot. Their QR tickets land in their inbox before they reach the entrance.

Eventbrite without double work

Tickets sold on Eventbrite appear in the same calendar within minutes, and the remaining spots update on both sides. One count, no overbooking.

Sales report every morning

At 7 a.m. the owners see how many tickets were sold yesterday and for which day and session, so they know which dates need a push.

Which ads actually sell

Every booking remembers where the family came from: an Instagram ad, Google, a blogger's link, a contest code. Money goes to what works.

Reports for the accountant

Sales and taxes export to a spreadsheet in a click, ready to hand to the accountant without retyping a single receipt.

Reviews on autopilot

An hour after each session, guests who actually came get a thank-you with one-tap links to leave a Google or Facebook review.

Go ahead, move your mouse

The site feels like the show

Golden sparkles follow your cursor, fireflies drift across the screen, buttons burst into stars when you tap them. It's the same magic we put on funtoria.ca, so families get a taste of the adventure before they arrive.

Draw with the sparkles

Switch the effects on and off, like we did with the client while choosing them.

Social media launch

Three accounts, ready to sell from the first post

A new attraction needs to be found where parents scroll. We set up the channels and the tracking behind them, so every post, ad and contest could turn into bookings from day one.

Facebook

Business page set up and branded, reviews enabled, connected to the website.

Instagram

Profile, visuals and first posts in the Funtoria style, ready for paid campaigns.

TikTok

Account created and branded for short videos of the shows and the decor.

Ad-ready tracking

Meta pixel and analytics installed, so every ad and every blogger link shows how many tickets it sold.

Videos

Short vertical videos of the bubble show and the decor, plus the video that greets visitors on the website.

Contests

Giveaways on Facebook and Instagram, with a personal promo code for every winner that only works for the right weekend.

Blogger links

Each local blogger got a short link of their own, so the owners can see who actually brings families.

What families say

The reviews speak for themselves

★★★★★A really interesting and fun experience for kids and teenagers! The decorations are absolutely amazing, with lots of magic and attention to detail. There's a fun quest, a trampoline, and a very creative and engaging workshop that is perfect for artistic kids. Highly recommend!
Two girls in witch costumes smiling inside Funtoria A rainbow-coloured spider in the Halloween decor The witch's cauldron glowing in blue light Autumn flowers and red lights in the decor
Olga F. ★ Local Guide · 20 reviews
Google review
★★★★★I was there with my two children today, and I honestly didn't expect that the venue would be so amazing! My wife and I were very impressed and our kids are still talking about it. It was worth driving from Laval all the way to Brossard. Highly recommendAbdul A. · Google review
★★★★★I was there for the show with my son. First of all, it's an amazing place. It felt like stepping into a fairy tale. My son and I are so grateful for the magic you've created. The decor is beautiful, and the show itself was incredibly vibrant and heartwarming. I truly wish there were more places like this. Great job guys.George V. · Google review
So far

Season one, in the client's own numbers

The project is still running. Here is where it stands in October 2026.

1,000+guests booked for a single weekend (Friday to Sunday)
Sold outseveral weekend sessions filled up completely before the day
2 channelswebsite and Eventbrite sharing one spot count
0 listsno paper guest lists at the door, every ticket is checked by phone
Technologies used

What's under the hood

Platform & Website

WordPress
Bricks Builder
WPML (FR/EN)
Yoast SEO
WP Rocket
Custom Animations
Responsive Web Design
Cookie Consent (Law 25)

Booking, Tickets & Payments

Booking System
Custom Ticketing Plugin
QR Tickets
Phone Scanner
Stripe Integration
Eventbrite API Sync
Promo Codes
Quebec Taxes

Email & Reports

Brevo
Custom Email Automation
Reminders & Review Requests
Daily Sales Report
Accounting Exports
Google Sheets

Marketing & Analytics

Google Analytics
Google Search Console
Meta Pixel
Source Tracking (UTM)
Blogger Short Links
Facebook
Instagram
TikTok
Your turn

Running events, classes or anything with a schedule?

We build websites that take bookings, check tickets and tell you what's working, so you can focus on the experience itself.

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