3MY Blog

Why CPC Matters for Your Google Ads Campaigns Cost per click (CPC) is one of the most critical metrics in Google Ads because it directly impacts your marketing budget and…

Store vs. Catalog: What’s the Real Difference? At a glance, both store and catalog websites display products, pricing, and information. But the underlying logic, user experience, and business model behind…

Custom vs. Template: 10 Core Differences 1. Design Freedom: Built for Your Business, Not Someone Else’s Template-based sites follow a predefined grid and layout structure. While they often look attractive…

Setting your Google Ads daily budget isn’t just a financial decision. It’s a strategic one. Spend too little, and your ads barely show. Spend too much, and you burn through…

Most advertisers treat bidding like a configuration step. But choosing the wrong bidding strategy can quietly tank performance. The right strategy is not just about how much you pay —…

Google Ads is Google’s online advertising platform that lets businesses appear in front of users who are actively searching for products, services, or information. These ads can show up in…

Too many businesses approach Google Ads as if it were a magic switch. They create a campaign, set a daily budget, and expect results to roll in overnight. But Google…

Whether you’re running paid search or display campaigns, every click costs money. But not every click becomes a customer – especially if your site loads slowly. If your landing page…

Clicks mean nothing if you’re not attracting the right audience. That’s why analyzing search terms is one of the most powerful things you can do inside Google Ads. It shows…

Google doesn’t serve the ad you write. It assembles the ad it thinks will work. That’s the key shift introduced by Responsive Search Ads (RSAs) — and it changes how…