sales strategy
How to Scale Google Ads Campaigns Without Losing Profit
Reading Time: 4:1 min
It’s one thing to launch a successful Google Ads campaign. It’s another to grow it — without breaking it. Scaling ads isn’t just about increasing your budget. Do it carelessly,…
Why Most CRMs Don’t Work for Field-Based Teams — And What We Built Instead
Reading Time: 2:23 min
Most popular CRMs on the market today — including Pipedrive, Zoho, and HubSpot — were designed for sales teams working from desks. They offer solid features for pipeline tracking, deal…
How to Tell if Your Google Ads Are Actually Working
Reading Time: 3:16 min
Google Ads Performance: Surface Wins vs. Real Outcomes Vanity metrics vs. outcomes – impressions and clicks don’t mean results. Launching a Google Ads campaign often brings an initial thrill: impressions…
Why Small Businesses Need a CRM in 2025
Reading Time: 2:44 min
If you run a small business, chances are you’re tracking customers across email threads, spreadsheets, or mental notes. And it works — until it doesn’t. A lead goes unanswered. A…
How to Calculate ROAS in Google Ads (With Real Examples)
Reading Time: 4:28 min
How to Calculate ROAS in Google Ads — And What It Really Tells You Running ads on Google can feel like progress. The dashboard fills with data, clicks start flowing,…
A+ Content vs. Plain Listings: What’s the ROI?
Reading Time: 3:17 min
Most brands launch with plain listings. Few take the extra step to build A+ content. But those who do? They convert more, retain better, and get fewer support tickets. At…