sales strategy
How to Scale Google Ads Campaigns Without Losing Profit
Reading Time: 4:1 min
It’s one thing to launch a successful Google Ads campaign. It’s another to grow it — without breaking it. Scaling ads isn’t just about increasing your budget. Do it carelessly,…
How to Calculate ROAS in Google Ads (With Real Examples)
Reading Time: 4:28 min
How to Calculate ROAS in Google Ads — And What It Really Tells You Running ads on Google can feel like progress. The dashboard fills with data, clicks start flowing,…
How to Tell if Your Google Ads Are Actually Working
Reading Time: 3:16 min
Google Ads Performance: Surface Wins vs. Real Outcomes Vanity metrics vs. outcomes – impressions and clicks don’t mean results. Launching a Google Ads campaign often brings an initial thrill: impressions…
Why Most CRMs Don’t Work for Field-Based Teams — And What We Built Instead
Reading Time: 2:22 min
Most popular CRMs on the market today — including Pipedrive, Zoho, and HubSpot — were designed for sales teams working from desks. They offer solid features for pipeline tracking, deal…
Why Small Businesses Need a CRM in 2025
Reading Time: 2:44 min
If you run a small business, chances are you’re tracking customers across email threads, spreadsheets, or mental notes. And it works — until it doesn’t. A lead goes unanswered. A…
A+ Content vs. Plain Listings: What’s the ROI?
Reading Time: 3:17 min
Most brands launch with plain listings. Few take the extra step to build A+ content. But those who do? They convert more, retain better, and get fewer support tickets. At…