Most agencies describe their process in words that could describe anyone: “discovery,” “strategy,” “delivery.” That tells you nothing about what will actually happen to your project, or when you will hear from us next.
So here is the version with the edges left on: the six stages a project goes through at 3MY, what we need from you at each one, and where a timeline realistically slips.
One number up front, because it is the question everyone asks. A standard business website takes us ten working days. That holds on one condition: you get us the material — photos, product details, anything only you have — on time, and you approve the drafts on time. When a client goes quiet for two weeks on a design sign-off, the ten days do not compress to make up for it; the clock restarts when we hear back. It is a commitment with a named condition, not a marketing number.
1. Discovery & Alignment: Foundation First
Every project starts with clarity—on both sides.
Our kickoff call focuses on:
- Business goals: What results matter most—leads, conversions, brand lift?
- Audience insight: Who we speak to—and how.
- Current state assessment: Reviewing your site, analytics, and tech stack.
- Criteria & success milestones: What “done” really means.
By establishing mutual expectations early, we avoid scope confusion and stay focused on the outcomes that matter.
2. Research & Strategy: ✓ Insight, ✓ Context, ✓ Plan
Armed with baseline data, we build the strategy:
- Keyword and competitive audit: What your industry and competitors are doing well—and where opportunities lie.
- User journey mapping: Visualizing your prospects’ paths from first touch to sale.
- Content and conversion planning: deciding which assets — pages, blog posts, funnels — actually drive results. Worth spelling out, because it is not the norm: the copywriting is ours. On a business website build, the text of every page is written on our side and included in the price. It is not quoted as an extra, and it is not handed back to you as an empty template to fill in yourself.
- Technical baseline: Identifying immediate fixes versus long-term improvements.
Everything we propose directly ties back to your outcomes—no fluff or guesswork.
3. Design & Development: Clean, Fast, Purposeful
We don’t build sites—we build systems:
- UX wireframes to test the flow before launching into design.
- Design sprints guided by your brand—polished, responsive, and conversion-focused.
- Development phase includes mobile-first front-end, speed optimization, and clean code.
- Internal sanity testing ensures technical performance and content accuracy.
Our iteration process keeps you informed and involved—not overwhelmed.
4. Pre-Launch Quality Assurance
Before pushing live, we dive deep:
- Cross-browser and device testing to ensure consistency.
- Load speed testing under real-world conditions, measured against Core Web Vitals rather than a vanity score.
- SEO, accessibility and analytics setup: the site is verified in Search Console, and accessibility is checked against the WCAG success criteria instead of eyeballed.
- Your team review and sign-off, followed by a staged rollout.
Launching isn’t the finish line — it’s the starting gun. What happens after you launch a website is a subject of its own, and it is where most of the value either accumulates or leaks away.
5. Post-Launch Optimization & Monitoring
Our partnership doesn’t end after launch:
- Site monitoring: speed, uptime, errors, backups.
- Analytics review: traffic patterns, bounce rates, form completions.
- Continuous CRO support: A/B tests, micro UX improvements, content refreshes.
- Scheduled syncs: sharing results, updates, and the next growth moves.
The goal is to keep improving, not just to keep the lights on. What that costs is quoted per site rather than sold as one plan: a shop whose catalogue changes every week, or a blog that publishes on a schedule, needs a different amount of attention than a five-page brochure site. Small fixes we try to fold in rather than itemise. Our breakdown of what ongoing support actually includes goes through it point by point.
6. How We Work — Our Culture of Clarity
- Small, cross-functional teams: a named handful of people per project rather than a rotating cast, so nothing is lost in the handovers.
- Ordinary tools you can open yourself: shared documents, a design file you can actually look at, a board where the status of each task is visible. No proprietary portal that goes dark the day we stop working together.
- A fixed rhythm of check-ins, agreed at the start of the project instead of improvised: you always know when the next update lands.
- Documentation first: written notes and short screen recordings, so what we learned about your site does not live only in our heads.
- Feedback loop: your reaction shapes the next round of work.
- You keep what you paid for: if you decide to move to another agency, you leave with the work you paid us for. We don’t hold a site hostage to keep an account.
At 3MY, we believe clarity beats complexity and consistent delivery builds trust.
Ready to See Us in Action?
We’ll walk you through a sample project workflow, introduce the team, and show you how our process keeps work visible, effective, and stress-free.
No fluff. Just real-world collaboration.
