analytics
How to Scale Google Ads Campaigns Without Losing Profit
Reading Time: 4:1 min
It’s one thing to launch a successful Google Ads campaign. It’s another to grow it — without breaking it. Scaling ads isn’t just about increasing your budget. Do it carelessly,…
How to Calculate ROAS in Google Ads (With Real Examples)
Reading Time: 4:28 min
How to Calculate ROAS in Google Ads — And What It Really Tells You Running ads on Google can feel like progress. The dashboard fills with data, clicks start flowing,…
How to Tell if Your Google Ads Are Actually Working
Reading Time: 3:16 min
Google Ads Performance: Surface Wins vs. Real Outcomes Vanity metrics vs. outcomes – impressions and clicks don’t mean results. Launching a Google Ads campaign often brings an initial thrill: impressions…
Behind the Scenes: How Our Team Really Works
Reading Time: 2:13 min
1. Discovery & Alignment: Foundation First Every project starts with clarity—on both sides. Our kickoff call focuses on: Business goals: What results matter most—leads, conversions, brand lift? Audience insight: Who…
What “Ongoing Support” Actually Includes
Reading Time: 2:58 min
Your website doesn’t stop evolving the day it goes live. Neither should your team. Many agencies promise “ongoing support.” Few clarify what that means. For some, it’s an email address.…
7 UI Errors That Quietly Kill Your Conversions
Reading Time: 3:9 min
A polished interface isn’t just about aesthetics — it’s a business asset. In 2025, users make decisions in milliseconds. And while your UX may be perfectly logical on paper, poor…
What Happens After You Launch a Website?
Reading Time: 2:57 min
You’ve hit “Publish.” Your website is live. The design is sharp. The copy’s clean. It feels modern, fast, and responsive. Now what? Most businesses assume that launch = done. But…
Why Small Businesses Need a CRM in 2025
Reading Time: 2:44 min
If you run a small business, chances are you’re tracking customers across email threads, spreadsheets, or mental notes. And it works — until it doesn’t. A lead goes unanswered. A…
CRM for Field-Based Businesses with Route Planning
Reading Time: 2:32 min
Built for companies that move. Not just manage. Most CRMs were made for desk work. But if your team operates in the field — traveling between homes, sites, or facilities…
5 Blog Post Formats That Work for SEO
Reading Time: 3:55 min
Most blogs underperform for a simple reason: they’re written like essays, not search-driven assets. Too much fluff. Too little structure. No clear match with user intent. At 3MY, we’ve tested…