conversion optimization

Kos Dobrokhotov|16-June-2025
7 UI Errors That Quietly Kill Your Conversions
Reading Time: 3:9 min
A polished interface isn’t just about aesthetics — it’s a business asset. In 2025, users make decisions in milliseconds. And while your UX may be perfectly logical on paper, poor…

Kos Dobrokhotov|15-April-2025
Homepage vs. Landing Page: What’s the Difference?
Reading Time: 4:9 min
When building a website to support your business, two terms come up constantly: homepage and landing page. Though they might seem interchangeable at first, they serve very different purposes —…