social media
What Stays Yours When a Facebook Ads Agency Leaves
Reading Time: 12:38 min
Search “facebook ads agency” and almost every result sells you the decision in front of you: which company to hire, how to compare shortlists, what to ask on the first…
Facebook Lead Ads: Where the Leads Actually Go After Someone Hits Submit
Reading Time: 6:3 min
Someone fills out a Facebook lead ads form, taps submit, and the ad keeps running. A week later you check the campaign report: a few dozen leads. You check your…
Facebook Ads Targeting After the Interests Went Away
Reading Time: 6:30 min
If your Facebook ads targeting still looks like it did a few years ago — pick some interests, exclude a few others, launch — you’re not looking at the current…
Conversions API: What Breaks When You Turn It On
Reading Time: 6:21 min
Turning on Meta’s Conversions API is not the hard part. Any number of guides will walk you through it in an afternoon: create a dataset, generate a token, pick an…
Facebook Ad Account Disabled: What to Do, in Order
Reading Time: 5:51 min
Your Facebook ads stopped running, and Ads Manager is showing an account that’s disabled or restricted. Before you touch anything else, open Account Quality in your business settings — that’s…
Homepage vs. Landing Page: What’s the Difference?
Reading Time: 5:21 min
When building a website to support your business, two terms come up constantly: homepage and landing page. Though they might seem interchangeable at first, they serve very different purposes —…
