business growth
AI for Contractors: What to Fix Before Buying an AI Tool
Reading Time: 5:25 min
If you’ve been looking into AI for contractors, somebody is probably pitching you a tool right now — an app that turns a floor plan into a bid, a camera…
AI Tools for Small Business: Where They Save Time and Where a Person Is Cheaper
Reading Time: 10:41 min
When you’re weighing AI tools for small business, every task has three possible ways to get done: a rule that runs without a model to pay for once it’s set…
How Much Does SEO Cost? Four Products, One Word
Reading Time: 11:37 min
Ask five agencies what SEO costs and you’ll get five different numbers, because “SEO” isn’t one service — it’s four, priced four different ways. SEO for a site that already…
SEO vs PPC: Where to Put Your First Marketing Dollar
Reading Time: 6:8 min
Search “seo vs ppc” and notice who’s answering. The SEO agency’s post concludes that SEO wins in the long run. The ad agency’s post concludes that PPC — pay-per-click advertising…
Search Impression Share Formula — and What the Number Actually Tells You
Reading Time: 10:11 min
Search impression share is the impressions your ads received on the Search Network, divided by the estimated impressions you were eligible to receive. Show up 800 times out of 1,000…
Google Ads Location Targeting: Radius, Cities, or Separate Campaigns?
Reading Time: 5:43 min
Google Ads gives you four different ways to draw a service area, and most accounts default to whichever one the setup wizard suggested first. That’s usually the wrong call. A…
Google Ads Account Structure: SKAGs Are Dead
Reading Time: 5:51 min
You inherited an account with forty campaigns, most of them holding two or three keywords each. Someone built it that way on purpose, probably years ago, probably following advice that…
Offline Conversion Import: Google Ads Counts the Lead, Your CRM Counts the Deal
Reading Time: 6:39 min
Google Ads sees the form submission. It has no idea whether that form turned into a signed contract, a paid invoice, or nothing at all. If you sell anything with…
Shopping Campaign or Performance Max: What Decides It
Reading Time: 6:32 min
You run a store, you have one budget for ads this month, and two names keep showing up in every recommendation: Shopping campaign and Performance Max. Type “google shopping campaign”…
Google Shopping Ads vs. Search Ads: Do You Need Both?
Reading Time: 9:44 min
If you sell physical products, you’ve probably typed some version of this question into Google: is Shopping worth setting up, or is a regular search campaign enough on its own?…
