seo strategy
Multilingual Website Cost: What It Really Takes to Translate a Website, and What Breaks
Reading Time: 11:48 min
In this article Website Translation Services: Four Ways to Get There What Breaks When You Translate a Website Website Translation vs. Website Localization Which Language First: Spanish in the US,…
WordPress Translation Plugin: WPML vs Polylang vs TranslatePress vs Weglot
Reading Time: 6:6 min
In this article Where the Translation Lives: Your Database or Someone Else’s Cloud Which Is the Best Translation Plugin for WordPress? Price, Machine Translation, WooCommerce What Happens If You Stop…
Hreflang Tags for Canada and the US: en-CA, en-US, fr-CA, es-US
Reading Time: 6:52 min
In this article What en-CA, en-US, fr-CA, and es-US Actually Mean Hreflang x-default: The Page for Everyone Else Return Links: the Rule That Breaks Most Often Three Ways to Add…
Multilingual SEO: Why a Translated Page Often Doesn’t Rank
Reading Time: 6:50 min
In this article A Translated Keyword Isn’t the Keyword People Search Multilingual SEO vs. International SEO Google Detects Language From the Words, Not the Tag Multilingual SEO Keyword Research, Once…
Wix Multilingual and Squarespace Multilingual: What Each Translates, and What It Doesn’t
Reading Time: 6:19 min
In this article What Wix Multilingual and Squarespace’s Weglot Integration Translate What Stays Manual on a Wix or Squarespace Bilingual Site Where the Translation Lives If You Ever Move the…
SEO for ChatGPT: The One Bot You Should Never Block
Reading Time: 5:51 min
Ask most developers to “block the AI crawler” and they reach for one line in robots.txt, as if OpenAI ran a single bot. It runs four, and they do different…
Generative Engine Optimization: What You’re Actually Buying
Reading Time: 5:54 min
Four acronyms show up in outreach emails this year, all selling roughly the same thing: generative engine optimization (GEO), answer engine optimization (AEO), LLM SEO, and the catch-all “AI SEO.”…
How to Optimize for AI Overviews: What Actually Controls It
Reading Time: 6:5 min
Google’s own answer to “how do I optimize for AI Overviews” is short: you mostly don’t, not as a separate job. Its AI Features and Your Website page states it…
How Much Does SEO Cost? Four Products, One Word
Reading Time: 11:37 min
Ask five agencies what SEO costs and you’ll get five different numbers, because “SEO” isn’t one service — it’s four, priced four different ways. SEO for a site that already…
What Fits in an Affordable SEO Package (and What Doesn’t)
Reading Time: 5:22 min
A lot of advice treats anything under $500 as suspect. We price SEO for a one-page site at $489, so we have a stake in that question — which is…
