In this article
- What the Average Website Redesign Cost Hides
- How Much Does It Cost to Redesign a Website: The Line Items
- Website Redesign Price: What Your Current Site Adds or Saves
- What an Affordable Website Redesign Leaves Out
- If the Old Site Is on Squarespace or Wix, the Bill Changes
- Why We Quote After a Free Audit, Not Before
- Take the Baseline Before You Redesign
- Frequently Asked Questions
- Send the Address, Start With the Audit
The cost of a small business website redesign depends on what your current site brings with it, and nobody can name your number without looking at the site. Agency guides list redesigns from $2,000 to well over $75,000, which tells you the category, not your price. We quote after a free audit, because some sites need a few fixes and others need everything redone.
When a site needs everything rebuilt (structure, copy and images), it’s priced like a new site: from $1,900, sometimes more. Whether yours is that case or a smaller one is what the audit settles.
What the Average Website Redesign Cost Hides
Look up the average website redesign cost and you get ranges wide enough to fit any budget. 310 Creative, an agency, said in a post updated in July 2026 that a redesign can “range from $3,000 to $75,000, depending on the specific needs and requirements of your project.” Its FAQ narrows it: “you should expect to pay between $2,000 and $10,000 for a basic website redesign.”
Orbix Studio, another agency, lists a small redesign of 5 to 15 pages at $2,000 to $10,000 in a guide updated in September 2026. It put mid-size redesigns at $10,000 to $50,000 and enterprise work at $50,000 to $150,000 or more. In its July 2026 redesign cost guide, Nicasio Design lists a basic brochure website for a small organization at $5,000 to $15,000.
A 2020 UXPin article is the oldest in this set. It put agency website design at “around $10,000” and up, and freelancers at “a few thousand dollars up to $15,000,” so read it as a dated reference.
Treat all four as ballparks from companies in the business, not quotes. The years differ, and the ranges are sorted by project size or by who does the job. What a range can’t show is which rows it covers: whether the copy, the redirects and the move of your old content are in it. None of them has seen your site, and your site is what moves the number.
How Much Does It Cost to Redesign a Website: The Line Items
A quote is a sum of rows, and vendors fill the rows differently. Two quotes with the same total can price different jobs: one writes every page and moves your old posts, the other hands you empty templates to fill.
The table lists the rows worth looking for. The third column describes how a row tends to show up in quotes; vendors differ, so ask for each one in writing. The fourth column shows how we handle each row: “Included” means it’s part of our $1,900 new-site price; “Quoted after the audit” means that for a redesign we price that row once we’ve seen your site.
| Line item | What it covers | How it tends to show up | At 3MY |
| Structure and page plan | Which pages exist and how visitors move between them | Folded into “design” | Included |
| Copy for every page | Writing new text, or rewriting the old | An extra, or left to you | Included |
| Images | Photos and graphics for the pages | An extra, or supplied by you | Included |
| SEO for key pages | Keywords, titles, meta tags, internal links | A separate package | Included for the home page and landing pages |
| Redirect map | Old addresses matched to new pages, tested after launch | Often unmentioned until launch | Quoted after the audit |
| Content move | Carrying existing text, photos and posts to the new site | Often missing, so the new site starts empty | Quoted after the audit |
| Store or booking | Product pages, checkout, online appointments | A separate line when present | Quoted after the audit |
| Ownership and exit | Who holds the domain and files, and what you take if you leave | Often left unwritten | The domain is always in your name, even when we buy it; if you leave us, you take what you paid for |
| After launch | Fixes in the first weeks, updates, backups | A separate plan, or not mentioned | First month after launch included; ongoing care quoted separately |
The row to read first is the copy. At 3MY, copy for every page is part of the site price, not an add-on; many quotes leave the writing to you or price it on top. Also ask which costs come back every year: hosting, the domain renewal and ongoing care can sit outside a redesign quote, so list them as separate yearly lines when you compare.
Redirects and content moves are marked “after the audit” because they can’t be priced from a distance. A one-page request for proposal (RFP) that makes every vendor price the same rows is in our guide to a website redesign RFP.
Website Redesign Price: What Your Current Site Adds or Saves
Your old site sets much of the price. Four things decide how much work it hands to the new one.
How many pages you keep. A page that still does its job can be carried over. A page with thin or outdated text has to be written again, so it counts as new work. What sets the price is how many of your pages are worth keeping, not how many you have.
How many old addresses bring traffic. Each address that earns visits needs a decision about where it goes. Google’s guide to site moves with URL changes tells you to list the old addresses and then “decide where each one should redirect to.” If the new site keeps your addresses, this part of the job shrinks; if it changes them, it grows. The routine, and the mistakes that cost rankings, are in our guide to website redesign SEO.
Whether content moves or is written again. Moving text you already have is one kind of work and writing it again is another, and a quote should say which one it prices. If the old text doesn’t say what you do, moving it carries the problem to the new site.
Whether a store or online booking comes along. Product pages, checkout and booking forms have to be rebuilt or carried over, then tested after launch. A broken checkout may not announce itself; it shows up as missing orders.
You can size the first two yourself. Search Console lists the pages that get impressions and clicks, and its Links report shows which pages other sites link to. Google says that report “shows a sample of internal and external links,” so use it as a guide, not a full count.
What an Affordable Website Redesign Leaves Out
An affordable website redesign is possible, and the honest way to get one is a smaller job, not a thinner quote. Keep the pages that work, keep their addresses where you can, and skip features you don’t use. Each of those removes work instead of hiding it.
A low number that comes from dropping rows is a different thing. The easiest rows to drop are the redirect map and the content move, which nobody sees at launch, and the writing, which lands on you. The cost doesn’t disappear; it moves to you, or to the weeks after launch, when a broken address is hard to trace.
Two more things are easy to forget when you compare quotes. One is speed, since a slower new design can undo what the old one earned; our guide to Core Web Vitals explains what Google measures. The other is accessibility: a redesign is a natural moment to close gaps, because the pages are being rebuilt anyway, and our guide to ADA compliance for websites lists what to check.
If your site is mostly sound, a refresh may be all you need. Our guide to refresh vs. redesign vs. rebuild gives the questions that show which one your site needs.
If the Old Site Is on Squarespace or Wix, the Bill Changes
Leaving a site builder adds a row other redesigns don’t have: what comes out of the old platform. Squarespace says you “can export certain content from your Squarespace site into an .xml file,” but “some content doesn’t export” because many features rely on its JavaScript and CSS. Its export guide lists ten kinds of content that don’t export, among them product blocks, video blocks, drafts and custom CSS.
It also warns that on a self-hosted WordPress site your imported images “might not migrate” and the image links “stop working after you cancel your Squarespace site,” so copying them over is its own line.
Wix has a different limit. Its help center says: “While it’s not possible to switch to a different template for a site you already created, you can create as many sites as you want in your account.”
Another Wix help page adds that content, media and SEO settings can’t all be carried to a new template. So switching to a new Wix template means building a new site, and not everything moves into it.
Whatever doesn’t move has to be rebuilt, and rebuilding is a line on the quote. Help-center wording changes, so check the current pages before you rely on them. We build on WordPress; what transfers from Wix, what you rebuild and how to keep rankings on the way out are in our guide to moving from Wix to WordPress.
Why We Quote After a Free Audit, Not Before
Situations differ a lot. A site with clear pages, usable text and a working path to an inquiry may need a handful of fixes. A site with no real structure, text or images needs the work of a new one. One price for both would overcharge the first or underquote the second.
So we look first. Our free audit starts with how Google sees the site today: which pages it shows, and what is broken in speed, mobile layout, indexing or pages competing with each other. It includes a quick keyword check and a list of what to fix first. We also look at the site itself and tell you what in it is worth keeping, and then we quote.
When structure, copy and images all have to be redone, the job is the one we do for a new site, and the price follows. A new business site of up to 8 pages costs $1,900 with us, with the copy for every page and SEO for the home and landing pages included. A redesign where everything is redone starts from the same figure and can run higher; anything in the old site we can reuse is credited.
Our starting figure of $1,900 sits below the agency ranges in the first section because it is a fixed package with a set scope: up to 8 pages. A bigger site, a store or online booking is priced above it, after the audit.
If you aren’t sure the site is the problem, start with our list of 5 signs your website is outdated. If you have no site yet, our guide to how much a website costs compares building it yourself, hiring a freelancer and hiring a studio.
Take the Baseline Before You Redesign
One of our clients, a home-services business, ran for several years on a site with no SEO work, no Analytics and no Search Console. Then, in a single year, we improved their CRM and built a new site with SEO. Inquiries in the CRM are up from last season, and the CRM now shows which came from ads and which from the site.
What we can’t tell you is how much of that growth belongs to the new site. The CRM changed alongside it, and the old site left no traffic numbers to compare against. So there is no honest before-and-after in numbers, and we don’t claim one.
The lesson costs nothing to apply. Before a redesign starts, install Analytics and verify Search Console on the current site, save clicks by page, and write down how many inquiries arrive each month and from where. On WordPress sites we use our own plugin that records where each contact-form inquiry came from, which is not a built-in WordPress feature.
Frequently Asked Questions
1. Is a redesign cheaper than building a new site?
That depends on what your site needs. If much of it still works, those parts are credited and the job shrinks to what’s missing. If structure, copy and images all need redoing, the work matches a new site’s, which starts from $1,900. The audit tells you which case you’re in before any price is named.
2. How long does a website redesign take?
We give a timeline after the audit, not before. It follows the same things as the price: how many pages, how many old addresses need redirects, whether content moves and whether a store comes along. Your side counts too: if approving the design takes two weeks, the launch date moves by two weeks.
3. Can an AI tool redesign my website?
Some AI tools can generate a new layout from your existing pages, which is a quick way to look at options. But a layout is only the visible part of a redesign; the rest is the rows in the line-item table. Whether a tool also handles redirects, moves your content and checks that Google can still index the pages is something to confirm, not assume. Treat its output as a draft and have a person check those items.
4. What do I keep if I part ways with my web vendor?
With us, the domain is always registered in your name, even when we buy it for you. That way you always have access to it and can recover that access on your own. It is your main protection: you don’t lose the site if we part ways, whoever decides to leave. Hosting can be your own or ours; ours is inexpensive, fast and secure, and we keep watch over it. If you leave, you take what you paid for.
With any vendor, put the questions in the quote: whose name the domain and hosting account are in, whether you get admin logins and files at handover, and who owns the text. A brief with those questions already written is in our guide to a website redesign RFP.
Send the Address, Start With the Audit
Send us the address of your current site. We start with the free audit and tell you what in it is worth keeping. After it, we tell you whether to refresh, redesign or rebuild and what that costs, and you decide.
What a finished site includes is described on our website development page.
